After making the sketch as a 3D model, a prototype was finally made in Sweden. By this time, the stakes were getting high. Mikael had been developing SmartShake for almost a year without any earnings. He contacted 40 different potential companies in Sweden, hoping that someone would be interested in his product. In late 2009, the first version of SmartShake was delivered, just four days before the opening of the Fitness Festivalen expo. This event was a great success for SmartShake and only one month later the first orders began to roll in. In the fall of 2010, SmartShake was introduced in the USA. The company signed a sponsorship deal with the 4-time Mr Olympia winner Jay Cutler. He is now an integrated part of the SmartShake team, a world class bodybuilder and devoted SmartShake user.