Sportsfuel app
Sportsfuel

Shop using our app

Use app

🇳🇿 NZ Owned & Operated 🇳🇿

💪🏼 FREE Shipping On Orders $60+ 💪🏼

🚚 Fast NZ Wide Delivery 🚚

How to Build Muscle with Whey Protein: 3 Proven Strategies Most Lifters Overlook

How to Build Muscle with Whey Protein: 3 Proven Strategies Most Lifters Overlook

James Rountree |

If you've been using whey protein for a while, you already know the basics: take it after training, hit your protein targets, and train consistently. But if you’re ready to get detailed and truly maximise muscle growth from your hard work in the gym, theres a few more things you can do.

An array of less-discussed research shines light on how to actually maximize whey protein's muscle-building potential. Below are three next-level practices that you can use to get the most out of your whey protein powder.


1. Time Whey to Flatten the Anabolic Dip — Not Just “Post-Workout”

The old advice was: “take whey after your workout.”

The new insight? Your muscles care more about preventing dips in amino acid availability than spikes.

Modern strategy:

Take whey when you're most likely to go catabolic, such as:

  • Before long gaps between meals (4–6 hours)
  • After poor sleep or during high stress
  • Before training fasted or early morning
  • During calorie deficits (cutting phases)

This helps stabilize anabolic signaling, keeping muscle protein turnover tilted toward growth and away from breakdown (Areta et al., 2013).

Why is this important?
Your body doesn’t ‘store’ free amino acids the way it stores carbs or fats, they’re either being used to build and repair tissues like muscle, or they’re quickly oxidized for energy.

Minor nuance
The body can break down existing muscle and organ proteins to release amino acids, but this is not a storage system — it’s a survival mechanism and comes with a cost (loss of lean tissue).

Recommendations from the 2017 International society of sports nutrition position stand: nutrient timing (Kerksick et al., 2017)

1. “Meeting the total daily intake of protein, preferably with evenly spaced protein feedings (approximately every 3 h during the day), should be viewed as a primary area of emphasis for exercising individuals.”

2. “Ingesting a 20–40 g protein dose (0.25–0.40 g/kg body mass/dose) of a high-quality source every three to 4 h appears to most favorably affect MPS rates when compared to other dietary patterns and is associated with improved body composition and performance outcomes.”

MPS = Muscle protein synthesis

Unsure which type of whey is best for your goals? Check out our blog How To Buy The Right Whey Protein For Your Goals (NZ Edition)

2. Whey Protein + Carbs Can Supercharge Glycogen Replenishment for Better Training Performance

Most people think of whey protein strictly as a “muscle repair” supplement — but here’s a lesser-known advantage: whey can actually help you recover your energy stores faster when paired with carbohydrates (Berardi et al., 2006).

Why this matters for muscle growth
Your muscles store glycogen (carbohydrate) as their primary fuel source during hard training. When glycogen gets low, you experience:

  • reduced power output
  • slower rep speed
  • earlier fatigue
  • fewer quality sets

All of which directly limit muscle growth over time.

So yes — carbs refill glycogen. But carbs + whey refill it faster.

What makes whey special here?
Whey protein triggers a strong insulin response, often stronger than carbs alone. Insulin is a storage hormone — it helps shuttle glucose into muscle cells to rebuild glycogen.

When you combine whey with carbs after training, you get:

  • Higher insulin levels
  • Quicker glucose uptake into muscles
  • Faster glycogen resynthesis
  • Better readiness for your next session

This is especially important if you train:

  • multiple days in a row
  • twice a day
  • high-volume strength programs
  • or in a slight calorie deficit

Because glycogen becomes a limiting factor much faster.

Real-world application

A simple post-workout combo can do the job:

  • 20–30 g whey protein
  • 25–50 g fast or moderate-speed carbs (fruit, oats, maltodextrin, sports drink, etc.)

This pairing helps you recover faster and perform better, which compounds over weeks into more quality reps, more progressive overload, and ultimately — more muscle.

3. Whey Protein During Stressful Periods and High Training Loads

Whey protein is best known for helping you meet your daily protein needs — but it also contains natural dairy-derived components that may offer additional support during times of high stress, or heavy training.

Whey includes bioactive fractions such as lactoferrin, α-lactalbumin, and immunoglobulins—components not found in EAA/BCAA supplements, collagen, plant-based proteins, or whole-food proteins like chicken, beef, or eggs. These compounds have been studied for their potential roles in immune function, stress modulation, and antioxidant support. Here’s what the evidence suggests:

During high psychological stress

Chronic stress increases cortisol, affects immunity, and can impair training quality.

α-lactalbumin—found naturally in whey—has been shown to increase the tryptophan:LNAA ratio, which may improve stress resilience and mood under pressure (Markus et al., 2002).

Practical usage:

  • 20–25 g whey between meals on high-stress workdays
  • Busy days with long gaps between meals: a quick shake to keep amino acids available
  • Useful when appetite drops or meals get delayed

During high training loads

Heavy or repeated training sessions place strain on immune function. Some of whey’s bioactive components—especially lactoferrin and immunoglobulins—have immunomodulatory activity in clinical contexts. Evidence in athletes is still emerging, but the immune-support role of these components is well documented (Beaulieu et al., 2006).

Practical usage:

  • 20–30 g whey pre- or post-training during high-volume blocks
  • Useful when doing twice-a-day training or long conditioning sessions

Overall, more research is needed in resistance-trained populations to fully understand how whey protein may influence stress, sleep, and immune function, but the benefits currently known look promising.

 

Conclusion: Whey Protein Works Best When You Use It Strategically

Today’s muscle science (for peak optimisation) is far more nuanced than “slam protein after your lift.”

If you want to squeeze every gram of growth out of whey, focus on:

  • Preventing anabolic dips
  • Pairing whey protein with carbohydrates
  • Using it during stressful periods and high training loads

Put these into practice and whey becomes not just a supplement — but a strategic tool for maximizing hypertrophy.

Ready to use these strategies? Shop Whey Protein today!

Learn more about whey protein here.

 

References

Areta, J. L., Burke, L. M., Ross, M. L., Camera, D. M., West, D. W. D., Broad, E. M., Jeacocke, N. A., Moore, D. R., Stellingwerff, T., Phillips, S. M., Hawley, J. A., & Coffey, V. G. (2013). Timing and distribution of protein ingestion during prolonged recovery from resistance exercise alters myofibrillar protein synthesis. The Journal of Physiology, 591(9), 2319–2331. https://doi.org/10.1113/jphysiol.2012.244897

Beaulieu, J., Dupont, C., & Lemieux, P. (2006). Whey proteins and peptides: Beneficial effects on immune health. Therapy, 3(1), 69–78. https://doi.org/10.2217/14750708.3.1.69

Berardi, J. M., Price, T. B., Noreen, E. E., & Lemon, P. W. R. (2006). Postexercise muscle glycogen recovery enhanced with a carbohydrate-protein supplement. Medicine & Science in Sports & Exercise, 38(6), 1106–1113. https://doi.org/10.1249/01.mss.0000222826.49358.f3

Kerksick, C. M., Arent, S., Schoenfeld, B. J., Stout, J. R., Campbell, B., Wilborn, C. D., Kalman, D., Smith-Ryan, A. E., Kreider, R. B., Ormsbee, M. J., Taylor, L., Wilborn, C., Wildman, R., & Antonio, J. (2017). International Society of Sports Nutrition position stand: Nutrient timing. Journal of the International Society of Sports Nutrition, 14, Article 33. https://doi.org/10.1186/s12970-017-0189-4 

Markus, C. R., Olivier, B., & de Haan, E. H. F. (2002). Whey protein rich in α-lactalbumin increases the ratio of plasma tryptophan to other large neutral amino acids and improves cognitive performance in stress-vulnerable subjects. The American Journal of Clinical Nutrition, 75(6), 1051–1056. https://doi.org/10.1093/ajcn/75.6.1051 

Leave a comment

Please note: comments must be approved before they are published.